Privacy Policy

1. Effective Date and Scope

This Privacy Policy describes how we handle personal information collected through our website, calculators, forms, landing pages, booking pages, blog content, email communications, phone calls, and related interactions.

This policy applies to information collected from business owners, executives, HR leaders, brokers, advisors, referral partners, job applicants, website visitors, and other individuals who interact with us online or offline. It also applies to company and contact data submitted to evaluate, discuss, quote, schedule, support, or administer our services.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact and professional information, such as your name, email address, phone number, company name, job title, and business contact details.
• Inquiry, scheduling, and form information, such as the information you submit to request a report, book a discovery call, ask a question, or receive follow-up.
• Company and workforce information, such as employee headcount, general payroll-related information, industry, current insurance status, or similar information provided to evaluate fit or prepare estimates, proposals, or onboarding discussions.
• Communications content, including information you provide in emails, forms, meeting requests, text messages, or call notes.
• Technical and usage information, such as IP address, browser type, operating system, referring URLs, device identifiers, pages viewed, timestamps, and interactions with our pages or embedded content.
• Cookie and similar technology data, such as cookie identifiers, pixels, analytics events, session data, and preferences.
• Marketing and campaign information, such as referral source, ad campaign metadata, UTM parameters, or your engagement with email or marketing content.

Information you should avoid sending unless requested

Please do not submit Social Security numbers, driver’s license numbers, payment-card details, or detailed medical records through public forms unless we specifically request them through an appropriate, secure process. If protected health information is involved in a program or claim workflow, a separate provider, TPA, plan, or administrator process may apply.

3. How We Collect Information

We collect information in several ways:

• Directly from you, such as when you fill out a calculator or lead form, schedule a call, email us, call us, submit a question, or otherwise contact us.
• Automatically, through cookies, log files, analytics tools, and similar technologies used on our website and landing pages.
• From your organization or authorized representatives, such as if a business owner, HR lead, broker, advisor, or other authorized contact shares information to explore our services.
• From service providers and marketing tools, such as scheduling systems, CRM tools, ad platforms, analytics tools, website hosts, email tools, and form providers.
• From public or professional sources, such as company websites, directories, or other publicly available business information used for business-to-business outreach and research.

4. How We Use Information

We may use collected information to:

• Operate, maintain, and improve our website, blog, calculators, and booking pages.
• Respond to inquiries, schedule calls, send requested materials, and communicate with you about our services.
• Prepare savings estimates, reports, proposals, onboarding materials, or compliance-related discussions.
• Evaluate employer fit, workforce profile, rollout timing, implementation needs, and service feasibility.
• Provide or coordinate customer support, account management, sales follow-up, and relationship management.
• Administer email campaigns, referral programs, partner relationships, and other marketing or educational activities.
• Detect, investigate, prevent, and respond to fraud, security incidents, abuse, and other harmful or unlawful activity.
• Comply with legal obligations, contractual obligations, regulatory inquiries, industry standards, and recordkeeping requirements.
• Protect our rights, users, customers, partners, service providers, and business operations.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, embedded content, local storage, session tools, and similar technologies to help operate the website, remember preferences, measure traffic, understand engagement, improve content, and support marketing and attribution.

These tools may collect information such as your IP address, browser information, device data, pages viewed, time on page, clicks, referral source, and identifiers associated with your browser or device.

You can usually control cookies through your browser settings. Blocking some cookies may affect website functionality, analytics accuracy, embedded content, or other features. You may also use available consent or preference controls on the site if and when we make them available.

Google-related disclosures

If Google products or services are used on a page or property we operate, Google and its partners may use cookies, IP addresses, or similar technologies to collect and process information related to those services. We expect any Google-related collection or processing to be described in our live privacy disclosures and handled in accordance with our legal obligations and applicable Google requirements.

6. How We Share Information

We may disclose information in the following circumstances:

• Service providers and vendors. We may share information with companies that host our website, manage bookings, send emails or texts, provide CRM tools, provide analytics, support security, process forms, or otherwise help us operate our business.
• Third-party administrators, benefits providers, insurers, and implementation partners. If you request a quote, move into diligence, or proceed with onboarding, we may share relevant business and contact information with authorized providers or administrators involved in evaluating or implementing the program.
• Professional advisors. We may disclose information to legal counsel, accountants, auditors, insurers, or compliance advisors where reasonably necessary.
• Legal and protection purposes. We may disclose information to comply with law, subpoena, regulatory request, court order, contract enforcement, fraud prevention, or to protect rights, safety, and security.
• Business transfers. We may disclose information in connection with an actual or proposed merger, acquisition, financing, sale of assets, restructuring, or similar transaction.
• With your direction or consent. We may share information where you ask us to do so or otherwise authorize us.

We do not sell personal information for money in the ordinary sense. However, some analytics, advertising, or similar cookie-based technologies may be treated as “selling,” “sharing,” or “targeted advertising” under certain state privacy laws, depending on how those tools are configured.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain records, support active business relationships, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information, the nature of the relationship, the sensitivity of the information, the likelihood of future business interactions, applicable law, and our operational needs.

8. Security

We use administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, and disclosure. No internet transmission or storage environment is perfectly secure, however, so we cannot guarantee absolute security.

Where applicable to our business model, certain data handling or administration functions may also be supported by a SOC 2 Type II certified third-party administrator or other specialized providers. You remain responsible for using secure channels when sending information to us.

9. Your Rights and Choices

Depending on where you live and the nature of your relationship with us, you may have rights under applicable law, including rights to request access, correction, deletion, portability, limitation, appeal, or to opt out of certain types of sharing, sale, profiling, or targeted advertising.

To make a request, please contact us using the details in the Contact Us section below. We may need to verify your identity and authority before acting on your request.

Marketing choices

You may opt out of promotional emails by using the unsubscribe link in the message, if available, or by contacting us directly. Even if you opt out of marketing messages, we may still send you service, transactional, legal, security, or relationship-related communications where permitted by law.

10. Do Not Track Signals

Some browsers offer a “Do Not Track” (“DNT”) setting. Because there is not a universally adopted standard for how websites should respond to DNT signals, our website may not respond to DNT signals in a uniform way. Where legally required and technically supported by our tools, we may honor applicable opt-out preference signals or similar privacy choices.

11. Children’s Privacy

Our website and services are intended for businesses, decision-makers, and adults. They are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 through this website. If you believe a child has provided information to us, please contact us so we can take appropriate steps.

12. Third-Party Links, Booking Tools, and Embedded Content

Our website may contain links to third-party websites or include embedded tools, videos, calculators, booking widgets, portals, or forms operated by other parties. When you interact with those third-party properties, their own terms, notices, and privacy practices may apply. We encourage you to review those notices.

This includes situations where you choose to book a call, access a portal, watch embedded content, or interact with implementation or administration partners.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we may revise the Effective Date above and take other steps required by law or appropriate under the circumstances. Your continued use of the site after changes become effective is subject to the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy request, or need help regarding our data practices, please contact us:

• Email: [email protected]
• Phone: (520) 331-0883

When contacting us, please include enough detail for us to understand your request and respond appropriately.